Xytech Blog

Media Pulse Extensions Create a Frictionless Supply Chain To Support Today’s Business Model

Xytech – has been the proven global leader in Facility Management Software for 25 years.

The MediaPulse platform was developed by Xytech to bring operational mastery and financial control to clients with flexible, transparent, and evolutionary solutions that support the new realities of today’s “ad hoc” facility. The ad hoc facility has emerged as the modern model; where operations must run without set schedules, where clients require more access to information than ever before, and where data and assets flow into the pipeline from an unprecedented variety of sources. To meet this evolving reality, Xytech engineered the collaborative MediaPulse platform for change, and created a scalable, nimble solution to automate operations and optimize efficiencies for Broadcasters, Media Services companies, and Transmission providers.

At NAB 2011, Xytech will preview two new additions to the MediaPulse application family: MediaPulse Encore and MediaPulse Fuse. A natural outgrowth of MediaPulse’s inherent flexibility, these platform extensions are designed to empower the frictionless supply chain and enable businesses to drive the digital workflow, not be driven by it.

MediaPulse Encore:
By introducing Silverlight and Rich Internet Application services into the realm of resource, work order, and asset management systems, MediaPulse Encore manages facility operations with powerful collaborative tools. The web-based solution replaces analogue reporting structures with a real time, operational communications system. Encore puts powerful Xytech tools and functionalities into the hands of all the people who need it with scalable, security controlled access. This platform extension empowers immediate information sharing and access at the highest possible level.

Encore delivers targeted, rules-based efficiencies throughout the digital supply chain. Built using industry standards and best practices, this extension is platform independent and is enhanced by the MediaPulse Notification Server, allowing for the configuration and delivery of real time alerts across multiple platforms. Using a Framework/Gadget structure built on top of MediaPulse’s open APIs, it can be modified by Xytech or by any developer of the client’s choosing. With Encore Gadgets, targeted solutions can be crafted for specific user communities via management dashboards, operations screens, or branded client kiosks. With Encore, Xytech puts into place highly collaborative technologies that make it easier to drive today’s businesses.

MediaPulse Fuse:
MediaPulse Fuse is the answer to reactive, stand alone facility management systems. Connecting disparate systems in the media enterprise ecosystem and uniting them for the very first time, Fuse is a flexible and robust platform extension that actively instigates orders, activities, and content movement or passively tracks digital content and creates orders for actions started by other systems. In both instances, Fuse provides the necessary information to bill for services quickly and accurately, while providing the resource management and allocation metadata necessary to business organization. Fuse offers a unique ability to interface with other systems, allowing clients to cover the entire spectrum of system interfaces in a highly scalable manner. Fuse Functions, such as Digital Order, Service Engine and Notification Server, allow the management of both manual and automated processes in a state-of-the-art fashion. With its speed of integration and implementation, Fuse puts users back in the driver’s seats of their businesses.

Greg Dolan, Executive Vice President of Xytech, stated, “Media and entertainment businesses are experiencing a rapid change in the ways that they are expected to perform and conduct their operations. The velocity and volume of content moving through a facility makes the idea of static planning seem all but outdated. Staff, resources, and assets are repurposed and repositioned at a moment’s notice, and workflow must be dynamic to meet the day to day needs of the ‘new normal ’. It’s the advent of the ad hoc facility, and success is now determined by those who meet this challenge.”

Dolan continued, “We see this as an opportunity to empower our clients. At Xytech, we believe we need to innovate aggressively, forge deeper partnerships, and deliver nimble, dynamic, open standards-based media supply chain solutions on time and under budget. We created MediaPulse to be an evolving, future-engineered platform. With Encore and Fuse, we have leveraged MediaPulse’s unparalleled flexibility; and today, flexibility wins the race.”