Xytech Blog

Xytech, the leading global provider of facility management software to the broadcast and media services industries, announced today that Hollywood-based post production company DigitalFilm Tree has selected the MediaPulse platform and its innovative new extension, Encore, to manage its full-service production, post and consulting operation.

For over 10 years, DigitalFilm Tree has been at the forefront of innovative workflows, leading the way in file-based post production while creating new ways of working that help filmmakers, broadcasters and studios adapt to a changing technological landscape. The team at DigitalFilm Tree needed to power operations, scheduling, billing, and asset allocation, so they carefully analyzed their needs and options in support of their growing and evolving business. In the end, they chose Xytech’s MediaPulse platform because of its unique and unparalleled flexibility, which is an absolute requirement to meet the rapidly changing demands of today’s ad-hoc environment.

To extend the efficiencies of the installation to their staff, DigitalFilm Tree also engaged Encore, an innovative platform extension debuted by Xytech at NAB 2011. By introducing Silverlight and Rich Internet Application services into the realm of resource, work order, and asset management systems, Encore manages facility operations with collaborative tools in a cloud-enabled, browser-based solution. Encore is well suited to the DigitalFilm Tree environment, which boasts award-winning technology alongside highly creative projects in a collaborative environment. The added flexibility that Encore brings to the already powerful MediaPulse platform was extremely influential in DigitalFilm Tree’s decision.

Ramy Katrib, Founder and CEO of DigitalFilm Tree, comments, “The decision to go with MediaPulse was almost visceral. Xytech gets who we are, and they understand how we work in a way that their competitors do not. The industry paradigm has changed, and Xytech’s open nature, technology, and user interface will allow us to continue to stay in front of the rapidly changing requirements that will continue to unfold. We keep ahead of the curve, so that our customers can just keep working, and Xytech will help us to do that.”

Greg Dolan, Executive Vice President of Xytech, states, “Ramy and the team at DigitalFilm Tree are the perfect example of how a creatively and technically adept business faces today’s ad-hoc enterprise. We are delighted to work with them and see MediaPulse Encore as a perfect fit. We look forward to seeing their continued evolution and how Encore supports that vision.”

Greg Dolan, Executive Vice President of Xytech, stated, “Broadcasters, studios, media services companies and transmission providers are experiencing constant change in the ways that they are expected to manage their businesses. Staff, resources, and assets are repurposed at a moment’s notice, and workflows must be dynamic to meet the day to day needs of the ‘new normal’. It’s the advent of the ad hoc facility, and success is now determined by those who meet this challenge.”

About DigitalFilm Tree DigitalFilm Tree (DFT) is a creative post, production, consultancy, and software development company. Since 1998, DFT plays a definitive role in designing post and IT workflows for the media and entertainment industries. Clients include television, motion picture, independent, and first-time filmmakers alike. DFT creates an academic approach to the inner workings of post and IT hardware and software. Known for its numerous books, whitepapers and engineering reports, DFT’s advice is sought after by clients of all scale and scope. For more information, please visit www.digitalfilmtree.com.